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CREATION
Title : A Novel Approach to Collect and Analyze Market Customer Behavior Data on Online Shop
Author :

RAMOS SOMYA (1) Drs. Edi Winarko, M.Sc.,Ph.D. (2) Dr. Sigit Priyanta, S.Si., M.Kom. (3)
Date : 0 2021
Keyword : AJAX, MCDM, SAW,Clickstream data,Customer behavior AJAX, MCDM, SAW,Clickstream data,Customer behavior
Abstract : Online shopping activities are currently experiencing a significant increase due to the development of the reach of the internet services and the changed activities from offline to online. The data analysis generated from online shopping activities is necessary to determine the right sales strategy. One of the types of data that needs to be analyzed is market consumer behavior data in online shops, generated in the form of clickstream data. Currently, there was not any research that examines the determination of clickstream data components, clickstream data recording mechanism, and how to analyze clickstream data components in online shops properly. This paper describes the architecture of the proposed online shop application, the module to record the clickstream data, and the method to analyze the clickstream data. Based on our evaluation, eight clickstream data components were successfully recorded in the database using Asynchronous JavaScript and XML (AJAX) technology. The clickstream data component that contains market customer behavior data is Multi-Criteria Decision Making (MCDM) data and has been analyzed using the Simple Additive Weighting (SAW) ranking method.
Group of Knowledge :
Level : Internasional
Status :
Published
Document
No Title Document Type Action
1 A Novel Approach to Collect and Analyze Market Customer Behavior Data on Online Shop-turnitin.pdf
Document Type : Cek Similarity
Cek Similarity View
2 Front matter.pdf
Document Type : Seminar Sampul Prosiding
Seminar Sampul Prosiding View
3 Table_of_Content.pdf
Document Type : Daftar Isi
Daftar Isi View
4 2021-ICITech-novel approach to collect and analyze market cust behavior data-SWP.pdf
Document Type : Artikel dan Sertifikat/Bukti Kehadiran/Pasport (jika tidak ada sertifikat)
Artikel dan Sertifikat/Bukti Kehadiran/Pasport (jika tidak ada sertifikat) View