ACADSTAFF UGM
| Title | : | Dekonstruksi Wacana Subversi Meme #Indonesia Terserah |
| Author | : |
CHELSY YESICHA (1) Dr. Budi Irawanto, S.IP, M.A. (2) |
| Date | : | 0 2020 |
| Keyword | : | #Indonesia Terserah, meme, cyberculture, subversif #Indonesia Terserah, meme, cyberculture, subversif |
| Abstract | : | The overlapping government policy on Covid-19 caused medical personnel in Indonesia to react by using #IndonesiaTerserah on Twitter in the form of meme videos. This is a form of disappointment for those who were previously hailed as heros who were at the forefront during the Covid-19 pandemic. This reaction received support from netizens who posted it as an act of subversion. This article aims to examine the practices, messages, and ideology of #IndonesiaTerserah video creator using the meme analysis method of Limor Shifman through 3 dimensions of the original text, content, form, and stance. This research showed that the expression "whatever" becomes a satirical sentence consisting of commonsense applications. Subversive messages were delivered logically and emotionally in order to built cooperation and a sense of humanity. The creator produced semi-professional quality videos supported by text to emphasize the narratives of characters. The ideology of health workers emphasized that they were still at the forefront, a profession that cannot be easily replaced but can be easily be lost if unprotected. |
| Group of Knowledge | : | Ilmu Komunikasi |
| Original Language | : | Bahasa Indonesia |
| Level | : | Nasional |
| Status | : |
Published
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