Title | : | Does Instagram Drive Tourists to Buy Local Cuisines? (Case Study: Solo City, Indonesia) |
Author | : |
Dr. Tri Kuntoro Priyambodo, M.Sc. (1) |
Date | : | 2 2021 |
Keyword | : | Instagram, Culinary Tourism, Digital Media,Cuisines,Local Culinary Instagram, Culinary Tourism, Digital Media,Cuisines,Local Culinary |
Abstract | : | Developments of the digital world have affected tourist consumption behavior, including in the context of culinary tourism. Digital media has currently become a source of reference that tourists rely on to search for information before visiting culinary destinations. The present study aims to analyze the influence of Instagram and the significance of that influence on Solo cuisine purchase decision. Solo was selected as the location of study as it is one of the regions in Indonesia that boasts unique and diverse culinary treasures as well as an abundance of culture. This study employed the quantitative approach by distributing online questionnaire via WhatsApp Broadcast Message. The purposive sampling technique was used targeting tourists who had visited Solo and used Instagram as a medium to search for culinary information and reference. The techniques used to analyze data in the study include descriptive statistics, linear regression, and coefficient of determination test. Results of the study indicate that Instagram has an effect on the decision to purchase Solo cuisines. Instagram contributes as many as 37.5% in determining the decision to purchase Solo’s local dishes. This research can, accordingly, be used to suggest developing the local culinary scene in the city of solo by leveraging digital media as a marketing strategy. |
Group of Knowledge | : | |
Level | : | Internasional |
Status | : |
Published
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No | Title | Action |
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1 |
211204-Proceeding TGDIC 2021.pdf
Document Type : [PAK] Full Dokumen
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View |
2 |
Program Book TGDIC 2021.pdf
Document Type : [PAK] Informasi Dewan Redaksi/Editor/Steering Committee
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3 |
Program Book TGDIC 2021.pdf
Document Type : [PAK] Dokumen Susunan Panitia
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4 |
LETTER OF ACCEPTANCE TGDIC 3 - 57.pdf
Document Type : [PAK] Sertifikat Seminar
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5 |
Program Book TGDIC 2021.pdf
Document Type : Seminar Sampul Prosiding
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6 |
Reviewer's Report - 57.pdf
Document Type : [PAK] Bukti Korespondensi Penulis
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7 |
211204-Proceeding TGDIC 2021.pdf
Document Type : [PAK] Full Dokumen
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View |