ACADSTAFF UGM

CREATION
Title : Does Instagram Drive Tourists to Buy Local Cuisines? (Case Study: Solo City, Indonesia)
Author :

Dr. Tri Kuntoro Priyambodo, M.Sc. (1)

Date : 2 2021
Keyword : Instagram, Culinary Tourism, Digital Media,Cuisines,Local Culinary Instagram, Culinary Tourism, Digital Media,Cuisines,Local Culinary
Abstract : Developments of the digital world have affected tourist consumption behavior, including in the context of culinary tourism. Digital media has currently become a source of reference that tourists rely on to search for information before visiting culinary destinations. The present study aims to analyze the influence of Instagram and the significance of that influence on Solo cuisine purchase decision. Solo was selected as the location of study as it is one of the regions in Indonesia that boasts unique and diverse culinary treasures as well as an abundance of culture. This study employed the quantitative approach by distributing online questionnaire via WhatsApp Broadcast Message. The purposive sampling technique was used targeting tourists who had visited Solo and used Instagram as a medium to search for culinary information and reference. The techniques used to analyze data in the study include descriptive statistics, linear regression, and coefficient of determination test. Results of the study indicate that Instagram has an effect on the decision to purchase Solo cuisines. Instagram contributes as many as 37.5% in determining the decision to purchase Solo’s local dishes. This research can, accordingly, be used to suggest developing the local culinary scene in the city of solo by leveraging digital media as a marketing strategy.
Group of Knowledge :
Level : Internasional
Status :
Published
Document
No Title Document Type Action
1 211204-Proceeding TGDIC 2021.pdf
Document Type : [PAK] Full Dokumen
[PAK] Full Dokumen View
2 Program Book TGDIC 2021.pdf
Document Type : [PAK] Informasi Dewan Redaksi/Editor/Steering Committee
[PAK] Informasi Dewan Redaksi/Editor/Steering Committee View
3 Program Book TGDIC 2021.pdf
Document Type : [PAK] Dokumen Susunan Panitia
[PAK] Dokumen Susunan Panitia View
4 LETTER OF ACCEPTANCE TGDIC 3 - 57.pdf
Document Type : [PAK] Sertifikat Seminar
[PAK] Sertifikat Seminar View
5 Program Book TGDIC 2021.pdf
Document Type : Seminar Sampul Prosiding
Seminar Sampul Prosiding View
6 Reviewer's Report - 57.pdf
Document Type : [PAK] Bukti Korespondensi Penulis
[PAK] Bukti Korespondensi Penulis View
7 211204-Proceeding TGDIC 2021.pdf
Document Type : [PAK] Full Dokumen
[PAK] Full Dokumen View