ACADSTAFF UGM
| Title | : | Responses of Social Media Users to Professional and Tourist Photographs |
| Author | : |
Fuadi Afif (1) Dr. Tri Kuntoro Priyambodo, M.Sc. (2) Yulia Arisnani Widyaningsih, M.B.A., Ph.D. (3) |
| Date | : | 0 2016 |
| Keyword | : | Professional photograph,Tourist photograph,AIDA ,eWOM ,Social media Professional photograph,Tourist photograph,AIDA ,eWOM ,Social media |
| Abstract | : | This study examines the responses of social media users to tourist photographs and professional photographs on social media platforms. The research participants were students from the Diploma Program in Tourism, Universitas Gadjah Mada (UGM). The research design was experimental using questionnaires as the data collection instrument. This research used a paired t-test to analyze the differences in responses to photographs by tourists and professionals in terms of the photography’s component and eWOM’s components through AIDA’s hierarchy process model. Some different responses were identified |
| Group of Knowledge | : | |
| Level | : | Internasional |
| Status | : |
Published
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| No | Title | Action |
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